Email Marketing Manager
We use Bronto, so candidates with Bronto experience are strongly preferred. Please highlight your Bronto experience when you apply.
Fracture is seeking a savvy email marketing and customer loyalty ROCKSTAR. This key hire must be comfortable owning this all important channel from ideation to post-mortem reporting. We are looking for a very unique person that has extensive writing experience, an eye for clean, modern design and a willingness to roll up their sleeves and EXECUTE on a daily basis. In addition this person will be involved in the overall direction of marketing and will be comfortable working in an open and fun office environment.
Responsibilities (i.e., neat things that you'll focus on):
Obsess over amazing subject lines and fun, engaging email copy
Develop email marketing strategies to engage current customers as well as potential customers
Leverage customer segmentation to deliver a more relevant and effective experience
Design optimal email campaigns for engagement, activation and loyalty
Optimize email list building strategies with the focus on list growth
Measure and report on campaign performance with a focus on actionable next steps
Optimize campaigns for improvements in open rates, click-through rates and deliverability
Ensure that CAN-SPAM compliance and best practices are being utilized
Provide multi-channel support to ensure that email campaigns properly align with other initiatives
Spearhead A/B and multivariate testing of key email elements such as subject lines, messages, images, delivery times, frequency and day of week
Create and manage email templates
Stay current on industry best practices, trends and news.
Skills and Experience
Experience is key here: we are looking for documented success and will accept nothing less. Bring case studies, examples of campaigns and any metrics that you have available that will help us understand how you move from concept to plan to implementation to post-campaign reporting. Fracture puts a high priority on self-starters that can fly solo and EXECUTE. The perfect candidate will have:
2-5 years of e-commerce email marketing experience
Examples of well written, effective email copy.
Examples of segmentation maps, list building strategies and successful e-commerce campaigns
Strong organization skills (GTD fanatics welcome).
Experience with project management platforms such as Basecamp, Teamwork PM or Trello
Strong analytical skills with attention to detail
Experience with google analytics and KISS Metrics.
ROI analysis and campaign optimization experience.
Excellent communication and presentation skills
Experience with other marketing disciplines such as SEO, SoMe, PR and banner advertising
A strong work ethic and the ability to work over, around and through obstacles.
HTML and design experience (necessary)Estimated Salary: $20 to $28 per hour based on qualifications.
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